ABOUT US

Reauxlentless was created from the spirit of New Orleans — a city built on culture, resilience, rhythm, and tradition. Founded by Preston Maxwell, Reauxlentless stands on the belief that grooming is more than maintenance… it’s a ritual, a crown-care practice, and a way for men to show up as their highest selves every day.

Our brand is inspired by the legacy of our ancestors, the strength of our community, and the pride that comes with looking and feeling your best. Every product is handcrafted with clean, intentional ingredients designed to nourish, protect, and elevate your beard, hair, and skin. No shortcuts, no fillers — just real results.

At Reauxlentless, we honor where we come from and the men we’re becoming. We blend cultural wisdom with modern craftsmanship to create grooming essentials that look good, feel good, and carry the energy of authenticity.

Whether you’re growing your crown, healing your skin, or defining your presence, our mission is simple:

To help every man step into the world confident, clean, and relentlessly himself.

This isn’t just grooming.
This is culture.
This is New Orleans.
This is Reauxlentless.